Problem: I’m not capturing all the leads who are searching for my company.
With the right automation tools in place, you can use simple code on your webpages to help you track both anonymous and known prospects. Once prospects complete forms on your website or landing pages, their previous web visits can be automatically attributed to the new lead. Additionally, with multiple demand generation and lead nurturing activities running concurrently, automatic de-duplication is imperative. Forms that can autocomplete if the visitor is recognized not only help your prospects save time but can also facilitate the collection of additional information for profiling and scoring.