A visual identity is a like a toolkit of creative graphic assets. We create and develop a visual graphic design style which is unique to your brand usually combining font selection, colours, illustration and photographic style. The main purpose of creating an identity is to maintain a consistent visual communications look and feel across many mediums. Advertising, websites, videos and printed collateral would all use this identity combined with the logo, and tone of voice for copywriting.
Consumers today are connected to more brand messaging than they know what to do with. The constant quest of successful companies is to stand out in a crowded industry and create instant brand recognition. Words can get you only so far in conveying your one-of-a-kind persona. The human brain processes imagery about 60,000 times faster than text. This is why you need a visual brand identity that not only pops, but creates a powerful impression that sticks in people’s minds.Get an Estimate